Tuesday, March 29, 2011

Making Money Software



Your will should cover the disposition of your assets, name a guardian for your kids, name someone to manage property you leave to your kids, and name the executor of your estate. The executor is the person with the authority to see that your will is enforced.


In addition to a will, you may want to create a living will or advance medical directive. These are documents that let your doctors and caregivers know your wishes regarding medical care in the event of a major medical event where you may be unable to make your wishes known. To give your living will more power, you may also wish to assign medical power of attorney to your spouse or another loved one. Having someone acting on your behalf can help ensure that your wishes are followed.


You should consider creating a power of attorney for someone who can take over your financial affairs if you are alive but unable to manage them. You can assign someone either “durable power of attorney” or “springing power of attorney”. The former is automatically in place. The latter requires a court hearing to prove that you are not competent to handle your own affairs. A lawyer can help you decide which is right for you.


Finally, consider writing a “digital will“. This is a document that identifies all your online accounts at sites like Facebook, Flickr, and Myspace, and gives your family instructions about what you want done with them. It should include all relevant usernames and passwords. While not a legally binding document, this can be an invaluable tool for your loved ones to gain access to your social media accounts and manage them in the way you desire.


Organization

Once you’ve created these documents, you want to keep them organized in a simple, clear place where your family can easily access them should they need to. That could be in your file cabinet, with your attorney, in a safe deposit box. Wherever you do it, you should also make sure your heirs will have simple, organized access to your financial records and accounts, and any other important papers.


For most of us, these records aren’t just on paper anymore. Not only do I need to be sure my estate executor has access to my bank account numbers and 401K accounts; I probably want that person to be able to access those accounts online, too. They’ll need to get into my computer, and be able to access my Google documents and Mint account if they’re going to really make sense of my finances. You’ll want to include any necessary banking usernames and passwords with your important papers, along with your digital will.


Communication

When you’ve created your estate plan, tell your family about it. Be certain the person you picked to be guardian for your kids is willing to do it. Make sure your executor knows where you keep your will and other important papers. Let your heirs know what to expect from your will. All this will cut down on confusion and conflict after your death.


As you can see, doing all this requires having your financial and personal affairs in order. That effort will serve you well in your lifetime, as well as being a boon to your heirs when you’re gone.












Today’s announcement of the $61.5m acquisition of BeatThatQuote by Google will be viewed with interest by Google's search rivals and by other comparison-based businesses.


Assuming Google uses this acquisition to start integrating comparative data into its search results, this acquisition could have far-reaching implications:


1) Improving Search Results

The spread of advanced SEO tactics has allowed high rankings to be achieved by sites with low relevance content. This has led to poorer search result quality and public criticism of Google. Whilst Google must downgrade low quality content farms, it must make sure that authoritative price comparison content ranks highly as this is extremely popular with the modern consumer.


Whilst top comparison sites do perform well on Google search currently, by integrating comparative data into its search results, Google will make it even more prominent, distinct and easy to access.


2) Google Becoming an Active Intermediary

Originally, Google acted as an independent indexer of all online content. This is no longer the case. As an example, when I search for ‘restaurants in Miami’, my Google results page is dominated by Google Places data.


As the war between Facebook and Google for user attention and online business dollars grows, Google’s is shedding its independence and becoming an active intermediary between the user and Internet content. The integration of comparison data generated by Google’s own tools will be a further step in this direction.


3) Starving the Middle Man

Traditionally, the high volume of strong, independent content produced by comparison sites has allowed them to rank higher for natural search on Google than the operators themselves. In order to get a share of search-generated business, operators have used Pay Per Click adverts on Google and they have paid commissions to the high-ranking comparison sites.


Once Google integrates comparative data into its search results, payments from operators to Google will continue and increase, but payments to independent comparison sites will come under severe pressure.

Continued on the next page


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